Sunbury: A Booming Market for Investors & Developers

In recent times, Sunbury has emerged as one of Victoria’s most attractive suburbs for property developers and investors. With strong population growth, established amenities, excellent transport links, and affordable land prices, Sunbury is a prime destination for development and investment.

Here’s why we’ve already funded three major projects in the area, jumping on Sunbury’s immense potential.

1. Sunbury’s rapid growth.

Established over 130 years ago, Sunbury has a rich history and has grown into a thriving, culturally-diverse township. In recent times, the government has identified this area for development and associated infrastructure. With a population of approximately 44,450 (as of 2025), forecasts now suggest that the population will increase by 137.06% over the next two decades, reaching 105,374 by 2046.

This remarkable growth highlights the strong demand for housing and infrastructure, making Sunbury a hotspot for development.

2. Established community amenities.

Unlike many emerging residential estates that rely on future infrastructure investment, Sunbury is already a well-established community. Residents enjoy access to a range of amenities, including shopping strips, supermarkets, cafes, public and private schools, specialty stores, restaurants, sporting arenas, swimming pools, and even a cinema.

These are the amenities homebuyers look for, so this level of infrastructure is a significant advantage. Liveability is enhanced from day one, whereas many new estates require years of development before they can offer a similar lifestyle.

3. Excellent transport & connectivity

Sunbury is well-connected to Melbourne and surrounding regions via road and rail. The township benefits from an electrified train line that provides direct access to the Melbourne CBD, making it a desirable location for city-based workers. Ongoing upgrades to the Sunbury rail line are set to further improve capacity and efficiency. Sunbury’s strategic location near major roads adds to its appeal.

4. Affordability & investment potential.

Compared to similar estates to the northeast and southwest, Sunbury offers more affordable land prices.

The lower entry cost makes Sunbury an appealing market for homebuyers, while also presenting developers with the opportunity for strong capital appreciation as demand continues to rise.

Sunbury’s market potential also makes it a compelling choice for those looking to maximise their investment in a high-growth area.

5. A premium development opportunity in Sunbury South.

A notable characteristic of Sunbury is its ability to accommodate diverse housing needs, from entry-level options for first-time buyers (including townhouses, compact units, and apartments) to more spacious properties for established families with larger lots and family homes. This versatility in housing options is supported by government initiatives that aim to provide flexible living spaces for various demographic groups.

One of the most exciting areas for development within Sunbury is Sunbury South. With rolling hills and scenic views, this region offers a unique combination of natural beauty and strategic positioning.

Sunbury South also offers excellent connectivity with two direct on-ramps to the Calder Freeway, providing quick, seamless access to Melbourne. Estates on the northeast side of Sunbury can rely on Sunbury Road for an easy commute through the town centre.

In addition, Sunbury South is also set to benefit from future infrastructure projects. Since 2016, plans have been in place for a new two-platform train station, further improving connectivity and boosting the appeal of the area. The station will include car parking, bus interchange and associated facilities (Sunbury South Precinct Structure Plan, Page 60).

Sunbury is the smart choice for developers & investors.

Sunbury presents a rare combination of strong population growth, established infrastructure, excellent transport connections, and affordability, making it a standout choice for development. The township’s existing amenities provide an immediate advantage over other developing regions, ensuring that residents have everything they need from day one.

As infrastructure continues to improve and demand rises, land values in Sunbury are expected to appreciate significantly, making now the ideal time for developers and investors to secure their stake in this high-growth market.

The Sunbury property market is booming.

Be a part of it with Bowery.

We’re proud of the projects we’ve already funded in Sunbury and are excited about driving even more developments in similarly profiled suburbs. If, like us, you see the incredible potential that a suburb like Sunbury has to offer, talk to our Directors. Let’s explore the possibilities through a partnership with Bowery.